Port City Cell Phones

Metrics:

About the client:

Port City Cell Phones is a California-based phone buyback business that purchases iPhones and other smartphones from private sellers—whether broken, used, new, or locked—and resells them. The business operates entirely without a website—all communication with customers takes place via Messenger, WhatsApp, and Instagram Direct.

Task:

1 Launch paid lead generation from scratch and identify the most cost-effective channel with the highest margin for consistently attracting cell phone sellers.

What we did

1 Step 1: We conducted an audit of the niche and local competitors in California—and developed a lead generation strategy based on Meta’s native conversion paths: Messenger, WhatsApp, Instagram Direct, and lead forms, since the business does not have a website to drive traffic to.
2 Step 2: Throughout December and January, we tested all four channels in parallel. Lead forms yielded a lower CPL but a lower net profit per deal. Messenger demonstrated the best combination of volume, conversation quality, and margin—so we decided to focus on it.

What was tested

Results:

In just over two months, we launched the system from scratch, tested all of Meta’s conversion paths, and identified Messenger as the channel with the highest margin for this niche.

$3.55 per post

13% Conversion to Sales

9 A/B tests were launched and analyzed

1,199 conversations from the top ad set

$5 300+ total advertising budget

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