JR Agency

META ADS

Metrics:

About the client:

JR Agency is a creative studio founded by designer Jei Ret that produces advertising content, motion graphics, 3D animation, and graphic design for brands in Ukraine and Europe. The brand operates simultaneously through three traffic funnels:

Studio Services – jr-agency.net
Mini-courses for designers – course.jr.org.ua
Direct Sales – Creative Content and Courses via Instagram DM

Task:

1 Launch all three funnels from scratch and build a steady stream of incoming leads at the lowest possible cost per sale.

What we did

1 Step 1: We started from scratch—we built a funnel architecture for all three channels (the services website, the courses website, and Direct), identified target audiences for Ukraine and Europe, and structured a Meta strategy capable of pursuing multiple goals simultaneously.
2 Step 2: For 7+ months, we ran campaigns optimized for Messaging Conversations, Website Leads, and Website Purchases simultaneously — testing dozens of audience segments, ad formats (motion, 3D, static, UGC), and offers in the Ukrainian and European markets — to find the most cost-effective path to a paying customer for each funnel.

What was tested

Results:

Services: CPL $1.30 / conversion 17%

Courses: CPL $1.02 / Conversion 12%

DMS: CPL $0.74 / conversion 21%

Over the course of 7+ months, we launched and scaled three parallel funnels for a single brand—identifying the most effective combinations of creatives, audiences, and geographic targeting for each one.

$0.74 per post / $1.30 per lead

68 campaigns were launched and analyzed

$23 021+ total advertising budget

600,000+ accounts reached

2,600,000+ views in Ukraine and Europe

Other case studies

GOOGLE ADS · META ADS · TIKTOK ADS

1000+

orders

3.0+

ROAS

$11k

budget

Art55

META ADS

1200%

ROI

$11-15

CPL

months

EraseMyTrax

META ADS

€35–44 → €11–13

CPL

month

Fit by Toni

GOOGLE ADS

315

conversions

$100

CPL

$31.5k

budget

Frank Residences

META ADS · TIKTOK ADS

29 000+

leads

<€2.5

CPL

200+

leads per day

Guiding Hands

META ADS · TIKTOK ADS

10 000+

leads

€1.5

CPL

1200%

ROI

Kredit24kt

META ADS · TIKTOK ADS

6 500+

leads

~$18

CPL

$120k+

budget

Move Nation

GOOGLE ADS · META ADS

1200+

orders

years

Stable

ROI

JR Agency

META ADS

Metrics:

$0.74

$1.30

$23k+

About the client:

Task:

What we did

What was tested

Results:

Other case studies

GOOGLE ADS · META ADS · TIKTOK ADS

Art55

1000+

3.0+

$11k

META ADS

EraseMyTrax

1200%

$11-15

4+

META ADS

Fit by Toni

€35–44 → €11–13

1

GOOGLE ADS

Frank Residences

315

$100

$31.5k

META ADS · TIKTOK ADS

Guiding Hands

29 000+

<€2.5

200+

META ADS · TIKTOK ADS

Kredit24kt

10 000+

€1.5

1200%

META ADS · TIKTOK ADS

Move Nation

6 500+

~$18

$120k+

GOOGLE ADS · META ADS

Only Shark

1200+

3

Stable

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