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Frank Residences

GOOGLE ADS

Metrics:

315

conversions

$100

CPL

$31.5k

budget

About the client:

Frank Residences is an American assisted living and memory care facility that provides specialized care for seniors and residents with cognitive impairments. It is located in San Francisco.

Task:

  • 1 Generate as many high-quality calls and leads as possible to maximize ROI and fill vacant spots at the facility with new residents.
  • 2 Result:
    • High-Quality Leads at Scale
    • Increasing the occupancy rate
    • Maximized ROI

What we did

  • 1 Step 1: We set up precise tracking of leads and calls so that every decision is data-driven.
  • 2 Step 2 (December–January–February–March): We set up Google Search campaigns—we tested top keywords and refined the negative keyword list daily to maximize effectiveness.
  • 3 At the same time, we developed and tested a wide range of ad formats—static, video, AI-generated, animated, and UGC—across various offers, funnels, and audience segments.

Results:

Over the course of 11+ months, we identified the most effective search campaigns, keywords, audiences, and ad copy—all of which consistently generate high-quality calls and leads for move-ins.

700% Project ROI

315 conversions in total

$100 average conversion cost

$31 500 total advertising budget

78,700 views

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