Art55

GOOGLE ADS · META ADS · TIKTOK ADS

Metrics:

1000+

orders

3.0+

ROAS

$11k

budget

About the client:

Art55 is a Ukrainian e-commerce store offering personalized merchandise—custom mugs, metal posters, T-shirts, and puzzles featuring anime, photos, video games, and seasonal designs.

Task:

  • 1 Launch a store from scratch simultaneously on three advertising platforms—Meta, TikTok, and Google—and maximize the number of profitable orders within your monthly budget.

What we did

  • 1 Step 1: We launched the store from scratch simultaneously on Meta, TikTok, and Google—building a funnel architecture, tracking system, and creative workflow capable of powering all three platforms at once from day one.
  • 2 Step 2 (December–January–February–March): Over the course of 5+ months, we tested dozens of products and seasonal themes—anime mugs, Valentine’s Day pairs, International Women’s Day mugs, T-shirts, and metal posters—across static, video, and UGC formats. We identified winning combinations for each channel and doubled down on what worked best on each platform.

Results:

Over the course of more than four months, we launched and scaled three advertising platforms simultaneously—identifying the products, creative assets, and audiences with the highest ROAS for each channel.

1,000+ purchases in total

ROAS of 3.0+ across all platforms

TikTok ROAS 2.91 / Google ROAS 3.30 – the strongest channels

$11 000+ total advertising budget

4+ months of profitable operation

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