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EraseMyTrax

META ADS

Metrics:

1200%

ROI

$11-15

CPL

4+

months

About the client:

EraseMyTrax is an American reputation management service that guarantees the removal of negative reviews on Google Maps. Payment is due only after results are achieved.

Task:

  • 1 Rebuild the paid traffic system to generate a steady stream of high-quality leads at scale while maximizing long-term ROI.

What we did

  • 1 Step 1: We conducted an in-depth audit of existing campaigns and competitors—and developed a clear and structured growth strategy.
  • 2 Step 2 (December–January–February–March): Over the course of 4 months, we tested dozens of hypotheses—several landing pages, Facebook lead forms, and quiz funnels.
  • 3 We developed and tested a wide range of ad formats—including static images, video, AI-generated content, animation, and UGC—across various offers, funnels, and audience segments.

What was tested

Results:

Over the course of 4+ months, we identified the most effective landing pages, offers, audiences, and creatives—all of which consistently generate high-quality leads.

In its final month, the project achieved a record ROI of 1200%.

1200% ROI in the final month

50 ad sets were launched and analyzed

$9 382+ total advertising budget

Top ad sets: Quiz AI static $15.96/lead / wide $11.37/lead

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