Fit by Toni

META ADS

Metrics:

About the client:

Fit by Toni – an online fitness coach for men in Germany.

Task:

1 Reduce the cost per lead to increase the number of clients for online coaching.

What we did

1 First, we conducted an audit of active ad campaigns and identified technical errors in campaign management and audience targeting. We updated the ad creatives—making them more conversion-oriented by emphasizing before-and-after results and other effective elements.
2 Over the course of one month, we tested several offers and creatives, as well as different audiences—including German-speaking countries outside of Germany.

What was tested

Results:

Already in the first month of our partnership, the CPL dropped from €35–44 to €11–13 thanks to the right offers and audience targeting—three times cheaper than at the start.

The CPL fell from €35–44 to €9.79–12.24

8 A/B tests were launched and analyzed

€1,457+ total advertising budget

38,107 accounts covered

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Only Shark

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