Only Shark

GOOGLE ADS · META ADS

Metrics:

About the client:

Only Shark—a Ukrainian e-commerce brand that sells shark-shaped plush blankets, stuffed animals, accessories, and clothing—is built around a unique and recognizable product line. We launched the project from scratch and grew it into a recognizable brand with over 1,200 orders.

Task:

1 Launch a store from scratch using Facebook Ads, scale it up to generate profitable sales, and turn the seasonal New Year’s peak into a predictable, recurring, and profitable annual event.

What we did

1 Step 1: We launched the store from scratch—we built a sales funnel, tested product offerings, and identified our bestsellers. The shark blanket quickly became our top-selling product. By the first season, we had already achieved profitable scaling through Facebook Ads.
2 Step 2 (Year 1 — Year 2 — Year 3): Every year, leading up to the holiday season, we prepare a separate holiday campaign—featuring updated creatives, seasonal offers, and an audience strategy tailored to peak sales. For the third year in a row, we’ve kept sales profitable and stable throughout the entire holiday season.

What was tested

Results:

In three years, we built Only Shark from the ground up into a recognizable Ukrainian e-commerce brand and turned a seasonal peak into a profitable, repeatable model on Facebook Ads.

$5.84–$11.23 purchase price for 54 sets

$7 472.76 total budget for the last season

A consistent ROI during every holiday season

Growth in orders: 200 → 500 → 1,000+ by season

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budget

Only Shark

GOOGLE ADS · META ADS

Metrics:

1200+

3

Stable

About the client:

Task:

What we did

What was tested

Results:

Other case studies

GOOGLE ADS · META ADS · TIKTOK ADS

Art55

1000+

3.0+

$11k

META ADS

EraseMyTrax

1200%

$11-15

4+

META ADS

Fit by Toni

€35–44 → €11–13

1

GOOGLE ADS

Frank Residences

315

$100

$31.5k

META ADS · TIKTOK ADS

Guiding Hands

29 000+

<€2.5

200+

META ADS

JR Agency

$0.74

$1.30

$23k+

META ADS · TIKTOK ADS

Kredit24kt

10 000+

€1.5

1200%

META ADS · TIKTOK ADS

Move Nation

6 500+

~$18

$120k+

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