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Move Nation

META ADS · TIKTOK ADS

Metrics:

6 500+

leads

~$18

CPL

$120k+

budget

About the client:

Move Nation is an American immigration agency that helps Ukrainians obtain legal status in the U.S. through the EB-1A, EB-2 NIW, EB-3, E-2, Asylum, and Political Asylum programs. It provides support from the initial application through to the receipt of documents.

Task:

  • 1 Generate the maximum number of high-quality leads for free consultations while keeping the CPL within the target range—turning every advertising dollar into actual applications and consultations.

What we did

  • 1 Strategy and Audit: Following an in-depth audit of competitors and existing campaigns, we developed a structured growth strategy.
  • 2 Large-Scale Testing: We’ve launched a large-scale testing campaign—dozens of lead forms, quizzes, and landing pages, plus hundreds of creatives in static, video, AI-generated, animated, and UGC formats.
  • 3 Scaling the infrastructure: Campaigns were launched simultaneously across multiple advertising accounts to scale the budget and stabilize performance.

What was tested

Results:

Over the course of 6+ months, we identified the most effective landing pages, quiz funnels, offers, audiences, and creatives—and built a stable, scalable lead generation system for the agency.

3,500+ leads generated

CPL ~$18 (project average)

$120,000+ total advertising budget

50+ leads per day at peak times

Consistent engagement across multiple accounts simultaneously

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