Kredit24kt

META ADS · TIKTOK ADS

Metrics:

About the client:

Kredit24kt is a lending company that provides loan services to people throughout Europe.

Task:

1 Generate the maximum number of high-quality leads within a fixed budget.

What we did

1 Step 1: We conducted a comprehensive audit of active campaigns and competitors—identified key gaps and restructured campaign settings for ads, the sales funnel, and audiences.
2 Step 2 (December–January–February–March): Over the course of several months of collaboration, we tested hundreds of creative assets—AI-generated Sora 2 videos, traditionally edited video ads, and various Facebook Instant Forms. We developed and tested a wide range of formats—static images, videos, AI-generated content, animations, and UGC—across different offers, funnels, and audience segments.

What was tested

Results:

In just over 4 months, we generated more than 10,000 leads—and the cost per lead dropped below $1.5 last month.

In its final month, the project achieved a record ROI of 1200%.

10,000+ leads generated

CPL fell from €3–3.5 to $1.5 in the final month

200+ leads per day at peak times

57 campaigns launched and analyzed

1,992,227 total views

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