Guiding Hands

META ADS · TIKTOK ADS

Metrics:

29 000+

leads

<€2.5

CPL

200+

leads per day

About the client:

Guiding Hands / Employment Solutions – a housing and employment service for Romanian and Hungarian workers in Germany.

Task:

  • 1 Generate a high volume of high-quality leads within budget while maintaining consistent lead quality.

What we did

  • 1 Step 1: We focused on reducing the cost per lead by testing different audiences, creatives, and lead forms. We lowered the CPL from €3–3.5 to €1.5–2.
  • 2 We developed and tested a wide range of ad formats—including static images, video, AI-generated content, animation, and UGC—across various offers, funnels, and audience segments.
  • 3 Step 2 (December–January–February–March): We focused on scaling up while maintaining lead quality. By March, we had scaled up to 200+ leads per day with a CPL of less than €2.5.

What was tested

Results:

In just over 4 months, we generated more than 10,000 leads—and the cost per lead dropped below $1.5 per day last month.

We’ve significantly scaled up the project in recent months and are now generating over 200 leads per day. We plan to scale up to 300–350 leads per day while maintaining the same CPL and lead quality.

Over 29,000 leads generated

CPL <€2.5 with 200+ leads per day

57 campaigns launched and analyzed

1,992,227 total views

 

Other case studies

Sign up for a free audit

Enter your contact information to register