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CPL
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Oral-Dent is a dental insurance service in Germany. When we started working on the project in 2023, the monthly advertising budget was around €10,000. The account had previously been managed by a Polish agency, but the results were mediocre—which is why the client turned to us.
Over the years, we have invested more than €2,000,000 in advertising across dozens of Facebook accounts, TikTok, and Google Ads—and generated more than 200,000 leads in total.
In 2026, we found the optimal balance between profitability and volume KPIs—we consistently generate about 200 leads per day and plan to continue at this pace for years to come.
Over 200,000 leads generated over the entire period
CPL ranges from €6.21 to €16, depending on the audience
122 campaigns were launched and analyzed
€974,938+ total advertising budget on the main account (We generally run campaigns simultaneously from several accounts)
110,520,249 total views on the main account alone
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number of applications
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number of applications
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number of applications
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number of applications
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number of applications
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number of applications
application fee
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number of applications
application fee
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