Phonestore

Metrics:

About the client:

Phonestore is a Copenhagen-based service center specializing in iPhone, iPad, and MacBook repairs and is a certified independent Apple partner (IRP). It serves local customers in the Hellerup area and the Greater Copenhagen region.

Task:

1 Reduce the cost per conversion while maintaining the same daily budget and increase the store's local revenue through Google Ads.

What we did

1 In the first few months — Step 1: We conducted a thorough audit of the existing Google Ads account and found that the campaign was fundamentally flawed—incorrect conversion goals, flawed geotargeting, missing negative keyword lists, and empty ad assets.
2 In the first few months — Step 2 (December–January): We completely rebuilt the search campaign from scratch—fixed conversion tracking, configured the geographic targeting to match the actual service area, created negative keyword lists, and populated all ad assets (sitelinks, callouts, structured snippets, images)—after which we moved on to continuous optimization of bids, ad copy, and search queries.

Results:

In just over two months, we completely rebuilt the search campaign and brought its CPA down to a record low.

CPA fell from ~250 DKK (~$40) to ~80 DKK (~$13)—three times cheaper than at the start

244 conversions during the period

83,700 views

kr41,000 total budget with a daily limit of 165 DKK (~$26)

Other case studies

GOOGLE ADS · META ADS · TIKTOK ADS

1000+

orders

3.0+

ROAS

$11k

budget

Art55

META ADS

1200%

ROI

$11-15

CPL

months

EraseMyTrax

META ADS

€35–44 → €11–13

CPL

month

Fit by Toni

GOOGLE ADS

315

conversions

$100

CPL

$31.5k

budget

Frank Residences

META ADS · TIKTOK ADS

29 000+

leads

<€2.5

CPL

200+

leads per day

Guiding Hands

META ADS

$0.74

per report

$1.30

behind the ice

$23k+

budget

JR Agency

META ADS · TIKTOK ADS

10 000+

leads

€1.5

CPL

1200%

ROI

Kredit24kt

META ADS · TIKTOK ADS

6 500+

leads

~$18

CPL

$120k+

budget

Phonestore

Metrics:

$40 → $13

244

kr41k (~$6k)

About the client:

Task:

What we did

Results:

Other case studies

GOOGLE ADS · META ADS · TIKTOK ADS

Art55

1000+

3.0+

$11k

META ADS

EraseMyTrax

1200%

$11-15

4+

META ADS

Fit by Toni

€35–44 → €11–13

1

GOOGLE ADS

Frank Residences

315

$100

$31.5k

META ADS · TIKTOK ADS

Guiding Hands

29 000+

<€2.5

200+

META ADS

JR Agency

$0.74

$1.30

$23k+

META ADS · TIKTOK ADS

Kredit24kt

10 000+

€1.5

1200%

META ADS · TIKTOK ADS

Move Nation

6 500+

~$18

$120k+

Sign up for a free audit

Enter your contact information to register