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Proviz

META ADS

Metrics:

15%

conversion to sales

$8-12

CPL

$53k+

budget

About the client:

Proviz is an American immigration service that helps clients obtain a Green Card through the EB-1, EB-2, and EB-3 talent-based visa categories.

Task:

  • 1 Increase the conversion rate from leads to sales and stabilize the predictable daily flow of leads while keeping the cost per lead under control.

What we did

  • 1 Step 1: We conducted an in-depth audit of the existing account and a comprehensive analysis of competitors—we identified gaps in the messaging and developed a clear lead generation strategy.
  • 2 Precisely targeted, high-converting audiences.
  • 3 An expected flow of leads with a lower CPL.
  • 4 The creatives are optimized to generate high-quality calls.
  • 5 Step 2: Over the course of 5+ months (December–May), we tested dozens of variations of lead forms, offers, creative angles, and audience segments among Ukrainian- and Russian-speaking users—to find combinations that generate not just leads, but paying customers.

What was tested

Results:

Over the course of 5+ months, we identified the most effective lead forms, offers, audiences, and creatives—and built a system that consistently generates high-quality leads every day.

15% conversion to sales at a CPL of $8-12

95 campaigns were launched and analyzed

$53 000+ total advertising budget

3,360+ leads generated


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